Advertising Watchdog Slams DWP for Misleading Universal Credit Adverts

The Advertising Standards Authority (ASA) has criticised the Department for Work and Pensions (DWP), for the manner in which they ran an advertising campaign for Universal Credit. The high profile campaign drew criticism from the beginning for the misleading nature of the advertorials that claimed to “debunk myths about Universal Continue Reading

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DWP Blows £225k on Universal Credit Propaganda

The Department for Work and Pensions (DWP) has come under fire after it revealed the cost of the controversial Universal Credit advertising campaign in the Metro Free Newspaper. A junior DWP Minister revealed that the DWP had splashed out £225,458 on the campaign which ran over nine-weeks online and in Continue Reading

Metro Newspaper Receives Huge Backlash Over DWP Ad

On the same day the United Nations report on Extreme Poverty was released. the Department for Work and Pensions (DWP) embarked on their deceptive puff piece on Universal Credit. However, all did not go according to plan. Activists and unions send the host paper, the Metro Free Newspaper, a strong Continue Reading

DWP Planning Covert Ad Campaign with Metro & BBC

It has emerged that the Department for Work and Pensions (DWP) plan to start a covert campaign to tackle “misinformation” about Universal Credit. A memo first revealed by the Guardian, talks of an unbranded wraparound advert on the Metro Newspaper and a BBC Two documentary they helped make. It is Continue Reading

DWP Paid £315,000 For Single Gogglebox Advert

I recently wrote about the Department for Work and Pensions (DWP) collaborating with Channel 4’s popular program Gogglebox. In an exclusive I can now reveal that this single two minute advert cost us the taxpayer a staggering £315,000. The DWP are being accused of wasting taxpayer cash as it has Continue Reading

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