Tag Archives: advertising

Advertising Watchdog Slams DWP for Misleading Universal Credit Adverts

Metro DWP Advert onm

The Advertising Standards Authority (ASA) has criticised the Department for Work and Pensions (DWP), for the manner in which they ran an advertising campaign for Universal Credit. The high profile campaign drew criticism from the beginning for the misleading nature of the advertorials that claimed to “debunk myths about Universal Credit”. Now the ASA has upheld three complaints, and partially

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DWP Blows £225k on Universal Credit Propaganda

The Department for Work and Pensions (DWP) has come under fire after it revealed the cost of the controversial Universal Credit advertising campaign in the Metro Free Newspaper. A junior DWP Minister revealed that the DWP had splashed out £225,458 on the campaign which ran over nine-weeks online and in print. It was revealed in May, that the Department for

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Metro Newspaper Receives Huge Backlash Over DWP Ad

The DWP Logo beside a graphic of the Metro Newspaper being recycling.

On the same day the United Nations report on Extreme Poverty was released. the Department for Work and Pensions (DWP) embarked on their deceptive puff piece on Universal Credit. However, all did not go according to plan. Activists and unions send the host paper, the Metro Free Newspaper, a strong message by starting a campaign to bin the papers. I

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DWP Planning Covert Ad Campaign with Metro & BBC

DWP, BBC and Metro Logos

It has emerged that the Department for Work and Pensions (DWP) plan to start a covert campaign to tackle “misinformation” about Universal Credit. A memo first revealed by the Guardian, talks of an unbranded wraparound advert on the Metro Newspaper and a BBC Two documentary they helped make. It is a propaganda campaign North Korea would be proud of due

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DWP Paid £315,000 For Single Gogglebox Advert

Gogglebox & DWP logos

I recently wrote about the Department for Work and Pensions (DWP) collaborating with Channel 4’s popular program Gogglebox. In an exclusive I can now reveal that this single two minute advert cost us the taxpayer a staggering £315,000. The DWP are being accused of wasting taxpayer cash as it has emerged they paid the production company of the popular Channel

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